Investment & sale readiness


Understand what
future earnings depend on.

When you’re buying, backing or preparing to sell a business, its ability to keep earning matters to the decision you make today.

We examine the organisation behind the financial case: how it creates value, what its performance depends on and what could strengthen or undermine it. Then we model the economic implications where the evidence supports them.

Introductory offer · £900 + VAT
Commission by 31 December 2026.

For established owner-led SMEs and larger businesses.

Buying, building or preparing to sell.


Before investment

Test what must hold true for the business to deliver its earnings and growth plans. Identify dependencies and questions for further diligence.


During ownership

Understand why performance is falling short, where further capital could help and what the organisation needs to deliver your plans.


Before a sale

Identify what a buyer may question, what needs strengthening and which existing strengths need clearer supporting evidence.

Can the organisation deliver
the financial case?

We connect why customers choose the business with the capabilities, relationships and everyday work that make its earnings possible.

  • What depends on the founder or other key people?

  • Can delivery capacity support the growth being planned?

  • Are improved margins supported by enduring capabilities?

  • What investment and time would strengthening the business require?

  • How might a change of ownership, leadership or incentives affect performance?

The findings help you examine the operating assumptions behind the numbers alongside your commercial, financial and other advisers.

Start outside.
Go deeper with access.


An initial outside-in analysis

Public evidence and your investment question help us identify apparent strengths, dependencies and inconsistencies. You receive a reasoned initial view and priorities for further investigation. We check evidence availability before agreeing the scope.


Analysis with internal access

Financial and operating records and forecast assumptions can help test the findings and deepen the economic scenarios. Further conversations inside the business can be added as a separately priced scope. Access and intended use are agreed with the relevant parties.

The £900 introductory analysis uses an agreed evidence set and a 90-minute fact-find with you as the commissioning client. Internal documents can form part of that evidence set where you have access. Broader management interviews, data gathering or work across additional business units are scoped and priced separately. The depth of the conclusions reflects the evidence available.

A connected view of earnings, dependencies and possibilities.


A decision report

How the business creates value, the material strengths and dependencies, and what these mean for your investment, ownership or sale question.


Economic scenarios

Where sufficient evidence exists, explore continuation, improvement or deterioration, with the assumptions and uncertainty made explicit.


Questions for the financial case

Findings that support or challenge assumptions about growth, margins, capital requirements and continuity.


A 90-minute working session

Review the implications with us, identify further diligence or improvements and consider what needs demonstrating to others.

Start with a clear question.

£900

+ VAT

Introductory offer for analyses commissioned by 31st December 2026.

Included in your analysis

  • One business or named competitor.

  • One agreed commercial question.

  • An agreed evidence set and brief.

  • A 90-minute fact-find with you as the investor or commissioning client.

  • Research and written analysis, including economic scenarios where the evidence supports them.

  • A 90-minute working session to discuss the findings and decide next steps.

Need a wider scope?

Additional interviews, further businesses or competitors, customer research and implementation support are priced separately. Contact us to discuss what would be useful. We agree any additional fees before work begins.

Begin with a 30-minute call to discuss your question and agree the scope, evidence and timing before committing.

Put attention where it could change your decision.


Before committing

Focus further diligence, revisit forecast assumptions and examine the time, resources and continuity arrangements your ownership plan requires.


Before going to market

Strengthen the conditions that support repeatable earnings and assemble evidence that performance can continue beyond particular individuals.

A clear scope.
A useful analysis.
Your next steps.

01 | Agree the scope · 30 minutes

Discuss your commercial question, the available evidence and your timing. We confirm the scope and fee before you commit.

A white key with red accents attached to a keychain, with a blurred background of blue and gray.

02 | Gather the detail · 90 minutes

A fact-finding conversation with you as the investor or commissioning client, supported by the agreed evidence set, gives us the context for your analysis.

A collection of tangled and overlapping rubber bands in different colors among other elastic cords.

03 | Research & written analysis

We connect the evidence, examine the implications and develop economic scenarios where the evidence supports them.

A white stand with a chalkboard and various orange arrows and icons indicating directions and movement.
A graph showing an upward trending orange line with data points, and a white circle with a gray shield icon to the left of the line.

04 | Decide next steps · 90 minutes

Explore the findings together, test the interpretation and decide what to do next. Any wider research or support is agreed separately.

Before we begin

What does your investment
case depend on?

Tell us which business you are looking at, whether you are buying, building or preparing to sell, and what you need to understand before moving forward.

Start with a 30-minute call to discuss and agree the scope.
Introductory analysis: £900 + VAT for work commissioned by 31 December 2026.

A different question?