Competitor analysis
Understand how they win.
See where you could.
A competitor keeps winning work, charging more or expanding into your market. You want to understand what supports their performance, and what it means for your next move.
We examine a named competitor’s value proposition, organisational capabilities and economic direction. Then we connect the findings to opportunities you could test in your own business.
Introductory offer · £900 + VAT
Commission by 31 December 2026.
For established owner-led SMEs and larger businesses.
Make sense of the competition.
They keep winning the work.
Understand what customers appear to value and the capabilities that may support the competitor’s advantage.
You’re entering new territory.
Examine an established competitor and identify customer needs or opportunities worth testing.
Their pricing raises questions.
Explore what may support a premium price or aggressive discounting before deciding how to respond.
Their business is changing.
Consider what expansion, leadership changes or visible disruption might mean for their delivery and your choices.
The business behind
the competitive advantage.
We start with why customers choose your competitor and how it appears to deliver that value. Then we explore the strengths, constraints and dependencies visible in the evidence.
We deep dive into customer proposition, people and dependencies, delivery capability and economic direction.
We look for connections between these areas. Is growth matched by developing capability? Does a premium promise appear in the customer experience? What could make current performance more or less durable?
Your briefing keeps the analysis focused on the areas where you compete and what your business could realistically do.
An informed view.
Opportunities worth testing.
How the competitor wins
A concise analysis of its apparent value-creation logic and the strengths that support it, with sources and interpretation visible.
Implications for your business
A short list of opportunities and questions, considered against your own proposition, capabilities and capacity to act.
Where its position may change
Evidence-supported vulnerabilities, dependencies and performance trends. Economic scenarios are included where the financial evidence allows.
A 90-minute working session
Explore the findings with Amit and choose practical customer tests or further investigation before making a larger commitment.
Start with a clear question.
£900
+ VAT
Introductory offer for analyses commissioned by 31st December 2026.
Included in your analysis
One business or named competitor.
One agreed commercial question.
An agreed evidence set and brief.
A 90-minute fact-find with you as the owner or commercial leader.
Research and written analysis, including economic scenarios where the evidence supports them.
A 90-minute working session to discuss the findings and decide next steps.
Need a wider scope?
Additional interviews, further businesses or competitors, customer research and implementation support are priced separately. Contact us to discuss what would be useful. We agree any additional fees before work begins.
Begin with a 30-minute call to discuss your question and agree the scope, evidence and timing before committing.
Know what the findings can support.
Public facts and reasoned interpretations
The report distinguishes documented facts from hypotheses about what they mean. Customer and employee reviews are treated as signals whose quality and representativeness need examining.
Commercial opportunities to test
An apparent weakness becomes useful when customers care about it and your business can respond. We connect opportunities to practical tests, keeping assumptions about customer switching and financial gains visible.
A clear scope.
A useful analysis.
Your next steps.
01 | Agree the scope · 30 minutes
Discuss your commercial question, the available evidence and your timing. We confirm the scope and fee before you commit.
02 | Gather the detail · 90 minutes
A fact-finding conversation with you as the owner or commercial leader, supported by the agreed evidence set, gives us the context for your analysis.
03 | Research & written analysis
We connect the evidence, examine the implications and develop economic scenarios where the evidence supports them.
04 | Decide next steps · 90 minutes
Explore the findings together, test the interpretation and decide what to do next. Any wider research or support is agreed separately.
Before we begin
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We analyse private and listed businesses, examining their customer proposition, capabilities, dependencies and economic direction. The depth depends on the available evidence and your commercial question. Your briefing and market experience add context; the analysis makes clear where gaps in financial disclosure or other information limit the conclusions.
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The starting offer includes a light comparison based on your briefing and selected information you share. A full analysis of your own performance and organisational conditions is a separate scope.
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Recent wins and losses, customer feedback, tender feedback, pricing or proposals you are entitled to share, and your own commercial experience all add depth. We explore this in your 90-minute fact-find and agree the evidence set. Customer interviews, win/loss research and market tests can be commissioned separately through Adaptiv, or undertaken by you or your chosen research partner.
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Use the findings to identify opportunities, examine the capabilities you need and choose which competitive moves deserve testing. Understanding a competitor’s strengths helps you decide where to differentiate, while evidence of unmet customer needs can focus your next investment or market test.
Which competitor is shaping
your next decision?
Tell us who you want to understand, where you compete and what you are considering. We’ll explore whether the available evidence can support a useful analysis.
Start with a 30-minute call to discuss and agree the scope.
Introductory analysis: £900 + VAT for work commissioned by 31 December 2026.
