Last updated: September 2026

1. Who we are

This website is operated by The Adaptiv Group Ltd, trading as Adaptiv™, a company registered in England and Wales under company number 17307721, with its registered office at The Lamp House, Station Road, Denby Bottles, Derbyshire, DE5 8ND. Our VAT number is GB 524126814. You can contact us at amit@weareadaptiv.net.

2. These terms

By using this website you accept these terms. If you do not accept them, please do not use the site.

We may update these terms from time to time. The version in force is the one published here, and the date above tells you when it last changed.

3. Which terms apply to what

These terms cover your use of this website.

If you commission analysis, coaching, advisory work or another service from Adaptiv, that work is governed by the Terms of Business and written Engagement Schedule agreed with you before work begins. Those documents set out the scope, deliverables, fees, responsibilities and other terms of the engagement. If they conflict with these website terms, the agreed engagement documents take precedence in relation to that work.

Submitting an enquiry through this website starts a conversation. It does not commit you to purchase a service.

Our Privacy Policy explains how we handle personal information. Our Cookie Policy explains our use of cookies and similar technologies.

4. What this website is, and what it is not

This website describes who we are and what we do. Everything on it is provided for general information.

Nothing on this website is advice. It is not financial, investment, legal, accounting, tax, valuation or other professional advice, and it is not a substitute for advice given by someone who knows your situation. Do not act on anything here without taking proper advice first.

We take care over the content of this site, but we do not warrant that it is complete, accurate or up to date, and we may change it at any time without notice.

5. Our services and introductory pricing

The introductory analysis described on this website is £900 plus VAT for engagements commissioned by 31 December 2026.

The introductory package covers:

• One business or named competitor.

• One agreed commercial question.

• An agreed evidence set and brief.

• A 90-minute fact-finding conversation with the client.

• Research and written analysis, including economic scenarios where the evidence supports them.

• A 90-minute working session to discuss the findings and decide next steps.

An initial 30-minute conversation allows us to discuss your question and agree the scope, evidence and timing before you commit.

Additional interviews, further businesses or competitors, wider research and implementation support are scoped and priced separately. We agree any additional fees with you before undertaking that work.

An engagement is commissioned when both parties have signed its Engagement Schedule. Sending an enquiry before the introductory deadline does not, by itself, secure the introductory price.

The scope, fee, payment arrangements and delivery timetable for your engagement are confirmed in the agreed engagement documents.

6. Requesting an analysis

When you request an analysis, we use the information you provide to understand your question, assess whether we can help and arrange an initial conversation.

You may enquire about your own business, a potential investment or a competitor. Please share only information you are entitled to disclose. If a business name or other detail is confidential, you can describe the situation in general terms initially.

Please do not submit sensitive personal information or confidential documents through the initial enquiry form. Where further information is needed, we will agree how it should be shared.

We confirm whether we can accept the engagement after discussing the scope, available evidence and timing with you.

7. Our intellectual property

All content on this website, including text, graphics, layout, design, diagrams and the underlying code, belongs to us or to our licensors and is protected by copyright and other intellectual property rights.

Meridian™, and its analytical layers, vital signs, indicators, scoring approach, question sets and underlying methodology, are our proprietary property. Adaptiv™, Meridian™ and The Living City™ are our trade marks.

You may view the site, and print or download extracts for your own internal reference. You may not otherwise copy, reproduce, republish, adapt, distribute or commercially exploit any part of it without our written permission.

You may not use any part of this site, or any output from it, to derive, reconstruct or approximate our methodology, or to create any competing framework, product or tool.

We expressly reserve all rights in the content of this site for the purposes of text and data mining. Content on this site may not be used for text or data mining, or for training or developing machine learning or artificial intelligence systems, without our prior written consent.

8. Acceptable use

You may not use this website:

• in any way that breaks the law or is fraudulent;

• to introduce any virus, malicious code or anything else designed to harm the site or those who use it;

• to attempt to gain unauthorised access to the site, its servers or any connected system;

• to scrape, harvest or systematically extract content by automated means;

• to place any excessive or disruptive load on the site; or

• in any way that infringes the rights of others.

We may withdraw access to anyone who breaches this section.

9. Links to other websites

Where we link to other websites, we do so for information only. We have no control over them and take no responsibility for their content or for anything you do on them.

You may link to publicly available pages and articles on this website, provided you do so fairly and lawfully and do not suggest an association, approval or endorsement that does not exist. Linking does not grant permission to reproduce the content. We may withdraw permission to link where these conditions are not met.

10. Availability

We do not guarantee that this website will be available at all times or free from errors. We may suspend, withdraw or change any part of it without notice.

11. Our responsibility to you

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else which cannot lawfully be excluded or limited.

If you are using this website as a business, we exclude all implied conditions, warranties and other terms to the fullest extent permitted by law, and we will not be liable to you for any loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill, or any indirect or consequential loss, arising from your use of or inability to use this website or from reliance on anything published on it.

If you are using this website as a consumer, nothing in these terms affects your statutory rights.

Where we provide paid services, our responsibility is dealt with in our Terms of Business rather than here.

12. Privacy and cookies

Our Privacy Policy explains how we handle personal information. Our Cookie Policy explains what cookies we use and how you can control them.

13. General

If any part of these terms is found to be unenforceable, the rest continues to apply.

If we do not insist on something we are entitled to, that does not mean we have given it up.

These terms are governed by the law of England and Wales. If you are a business, the courts of England and Wales have exclusive jurisdiction. If you are a consumer, you may bring proceedings in England and Wales or in the country where you live.